The first student group / Education and Innovation in the Tourism Industry
The pilot programme was formally initiated last weekend when the group met at Laugarvatn in the South of Iceland to take part in the course Communication, interaction and expression, where the students spent a whole weekend together to get to know one another and exercise their skills in discussion and communication.
Next week the first subject of the pilot will start, called Tourist Company Management. There students will seek to understand the nature of the economic environment that affects tourist companies with the aim of identifying and exploiting their possible competitive advantages. Furthermore, they will seek to analyse the various functional existing areas in tourist companies to achieve an efficient management.